How can I communicate my ideas with clarity and power? This webinar explains how to write in a style that resonates with readers and sparks action.
Content
What gives effective writing its true power?
How commercial purpose drives format and style
'Write to bite': structure your sentences for maximum impact
Learn the etiquette of modern business writing - from letters to emails, from websites to instant messaging
Discover the power of intelligent email design
Learning Outcomes
Having attended this webinar, delegates will:
Learn the core features of accurate and persuasive business writing
Develop strategies to enhance your email communications
Take away a toolbox of ideas to drive continuous improvement
Speaker
Paul Groden: Expert Trainer, Finance, Business Strategy & Soft Skills at the School of International Financial Services
Paul is a freelance tutor specialising in finance, business strategy, and soft skills. He has worked for over twenty years in leading global firms, primarily in securitisation, structured products and change management.
Paul gained a first-class degree in Modern History from Oxford University, where he was a Centenary Scholar at St Hugh's College. He also holds a postgraduate diploma in Business Studies with Distinction from the London School of Economics.
He is winner of the Shell Economist Writing Prize and is the author of two published books. Paul is a Fellow of CIMA and a Chartered Fellow of CISI. He is the current President of CISI Jersey branch.
